4i accelerated the Customer engagement to one of the Real estate giant in Middle East by implementing Oracle Marketing Cloud & Social Relationship Management
Marketing is transmuted into a new form in the ever expanding digital age after the immense use of social media channels among the customers irrespective of the industry. Companies across the globe become customer centric and forced to demand a Unified Social media platform and Best-in-Breed Email campaign management tool to engage with customers seamlessly. Sensing the need of the hour numerous Marketing & Enterprise vendors are queuing up to develop and claim their solution as the best, but in reality, those point solutions are neither integrated nor have the functionality to enrich the customer’s Social Media & Content Marketing journey.
In the Middle East, one of our client who is a multinational Construction & Real estate developer understood the criticality of an effective Social Media and Email Campaign management tool to replace their existing third party tool. Understanding their need and strong experience in Oracle marketing tools, 4i Apps has successfully implemented Oracle Eloqua Marketing Cloud & Social Relationship Management (SRM) to optimize their social presence and email campaign
With the strategy of socially enabling the enterprise, Oracle is standing tall in Customer Experience (CX) in the market share and service offerings according to the Forrester Wave: Enterprise Marketing Software Suites, Q2 2016
Oracle SRM is the industry’s first unified & centrally manageable social media platform which assisted the client to publish and monitor across their multiple social platforms like Facebook, Twitter, Instagram, LinkedIn & etc., in a single click. It offers the Interactive Dashboard & Analytics with the option to listen and respond Social media conversations. Social media management became a cake walk for the client with Oracle SRM. Social media reputation of the client has dramatically improved after the deployment of Oracle SRM.
Oracle Eloqua Marketing Cloud is another fine tool from the Oracle CX Cloud envisaged for the Email campaign. The client is now harvesting more leads than ever through Oracle Eloqua Marketing Cloud based multilevel email campaigns. It further helps the client to drop a follow-up email for the potential leads to prospect through free landing page development in Oracle marketing cloud. After the effective implementation & Integration of Oracle Eloqua and SRM by 4i with the ERP, Client witnessed 30% spike in Lead Generation & Social media engagement with customers. With strong analytics in Oracle CX cloud, client is able to monitor the Return on investment (ROI) from their digital marketing investments
Companies passive about the Social Marketing & Email Campaign may lead to miss a crucial piece of customer puzzle. In order to outmatch the competitors, All the businesses require effective integrated social Marketing tools like Oracle Eloqua & SRM more than just going for simple marketing.
About Author: Muralitharan Sengodan is the Presales consultant of 4i Apps Solutions, an Oracle Platinum Partner company helping customers in Enterprise application implementation and maintenance services. He is a technology enthusiast and always delighted to explore Oracle technologies to deliver the best in class solution to the customer.