DocuSign

Industry: Real Estate
10 September, 2025

Deyaar is a leading real estate developer and property management company in Dubai. It has delivered residential, commercial, and hospitality projects in key areas like Business Bay, Dubai Silicon Oasis, and JVC. Known for customer focus and sustainable urban solutions, Deyaar plays a key role in shaping Dubai’s real estate sector.

Docusign-Driven Automation for Oracle Fusion Applications at Deyaar

Introduction

Deyaar, a leading real estate and property management company, sought to modernize and streamline its critical business processes across customer onboarding, broker registration, HR, compliance, and property sales. Traditional manual processes created challenges such as paperwork overload, delays in approvals, compliance risks, and inconsistent data entry.

To address these challenges, Deyaar integrated Docusign eSignature with Oracle Fusion Cloud Applications— including CX, Procurement, HCM, and ERP— achieving seamless digital workflows and significant efficiency gains.

Challenges

  • Manual paperwork leading to delays and errors
  • Fragmented onboarding processes across departments
  • Difficulty in maintaining compliance and audit readiness
  • Customer and employee dissatisfaction due to lengthy turnaround times

Solution: Docusign + Oracle Fusion Cloud Integration

By embedding Docusign into Oracle Fusion applications, Deyaar digitized end-to-end processes such as customer KYC, broker onboarding, employee hiring, insider relations reporting, and property booking. The solution ensured secure, compliant, and user-friendly transactions.

Business Benefits

  • Process Efficiency: Automated workflows across departments reduced cycle times significantly.
  • Regulatory Compliance: Digital audit trails and secure document storage ensured adherence to regulations.
  • Improved Experience: Customers, brokers, and employees benefited from faster, paperless interactions.
  • Seamless Integration: Oracle Fusion applications served as the backbone, with Docusign driving secure digital execution.

Key Use Cases

1. KYC for Customer Creation in Oracle Fusion CX

Customers receive a Docusign-powered KYC form to provide personal details and submit supporting documents. Upon completion, a new contact is created in Oracle CX Cloud.
Outcomes: Streamlined customer onboarding, reduced paperwork, regulatory compliance.

2. New Broker Registration and Supplier Creation in Oracle Procurement

Brokers submit their details, agreements, and license documents via Docusign. Once approved by Deyaar executives, a supplier record is automatically created in Oracle Procurement Cloud.
Outcomes: Faster broker onboarding, proper documentation, seamless procurement integration.

3. New Employee Onboarding and Employee Creation in Oracle HCM

HR uses Docusign to gather employee details and signatures on mandatory documents such as the Code of Conduct. These records feed directly into Oracle HCM Cloud for employee creation.
Outcomes: Digitized onboarding, accurate HR records, improved new-hire experience.

4. Recording Employees’ Insider Relations Details

Employees declare insider relations and upload supporting documents through Docusign. Submissions are securely stored in the cloud for compliance and audits.
Outcomes: Regulatory compliance, secure handling of sensitive data, transparent records.

5. Booking and SPA Form Submission

Customers complete and sign property Booking and SPA forms digitally using Docusign. Signed documents are captured and integrated into Oracle ERP workflows.
Outcomes: Enhanced customer convenience, reduced administrative overhead, faster property sales.

Pain Points Addressed

Pain Point Description
Reducing time and effort Earlier, stakeholders would come in person and fill out forms which was both time and resource consuming. With this digital approach, customers can fill forms at their convenience, reducing manual effort and allowing large numbers of customers to be handled without human intervention.

 
Reducing physical storage Previously, processes relied heavily on paper, increasing storage needs and making retrieval tedious. Storing confidential client information on paper also posed risks of loss or misplacement. The digital approach stores data in the cloud, minimizing storage space and reducing data loss risks.

 
Ease of tracking and flexibility The digital workflow allows easy tracking and orchestration of filing and approvals. All activities are recorded in Docusign and can be flexibly adjusted as organizational requirements evolve, without disturbing existing records.

Conclusion

By integrating Docusign with Oracle Fusion Cloud, Deyaar successfully transformed manual, paper-heavy processes into streamlined digital workflows. This not only enhanced compliance and data accuracy but also delivered a superior experience to customers, partners, and employees.

Deyaar’s adoption of Docusign-driven automation sets a benchmark for real estate organizations aiming to modernize operations while ensuring efficiency, compliance, and customer satisfaction.