Oracle CX

Industry: Construction
23 August, 2018

Multinational real estate developer in Dubai used Oracle Customer Experience Solutions for Modern Marketing and Social Engagement


A Multi-product group with business interest in many countries generating a turnover of more than 2 billion USD, with 30,000 employees was looking for a solution to achieve effective brand-to-consumer relationship and to automate their marketing platform by generating automatic leads.

Services Provided

4i Apps implemented Oracle Customer Experience Solutions that covers CRM, Eloqua Marketing, Social Monitoring Engagement and Social marketing for the Client to automate their marketing platform, to effectively maintain customer relationship and keep them engaged. The provided solution automates right from Social Media Marketing to Lead Generation to Quotations and Property Sales using Oracle Cloud.

Modules Implemented

  • Oracle CRM Base Enterprise Offering Cloud Service
  • Oracle Eloqua Marketing Basic Cloud Service
  • Oracle Social Monitoring Engagement Cloud Service
  • Oracle Social Marketing Cloud Service
  • Prism (Property sales application built on PaaS)